Resources Library by ANA

New media audience measurement

The population of the Internet’s World Wide Web users has grown at astonishing rates during the past three years in the United States. As of mid-1997 over one in five American households surfs the web. In order to realize the potential of this...

Catalogue: The Worldwide Internet Seminar 1998

Authors: Steve Coffey, Tod Johnson

June 15, 1998

Can CATI break down the Asian front door?

This paper discusses why CATI (Computer Assisted Telephone Interview) has yet to be adopted in Asia to the extent it has been in the United States and Europe and highlights the scope for such a development in the immediate future. It explains how...

Catalogue: Asia Pacific Conference 1998: Marketing in Asia- Meeting The New Challenges

Authors: Guy Potter, Kurt Thompson

Company: The AMI Company

June 15, 1998

CATI, CAPI and web interviews

The Internet offers several versatile new technologies which can be applied not only to interviewing Internet users but also as a new and superior means to solve problems for which CAPI is presently used. Internet-based interviewing is not just for...

Catalogue: The Worldwide Internet Seminar 1998

Author: Iain MacKay

June 15, 1998

Email research

This paper gives an overview of the email research methodology and in particular the issues that need to be taken into consideration when designing and implementing an email survey. It draws upon examples from projects conducted by Research...

Catalogue: The Worldwide Internet Seminar 1998

Author: David Walker

June 15, 1998

Evaluating and enhancing Internet web sites

This paper presents case histories of several Internet-based research programs intended to evaluate and enhance Web sites. Findings from these “on-line” studies are compared to an off-line study in which Internet sites were evaluated...

Catalogue: The Worldwide Internet Seminar 1998

Author: Scott Young

Company: Perception Research Services International

June 15, 1998

The debate continues but the emphasis is more about 'quality'

The Monograph will try to explain what is meant by 'quality' and how it may be achieved and improved upon. Its contributors argue that to achieve real quality requires discipline - in the design, execution, analysis, interpretation and presentation...

Catalogue: New Monograph Series Vol.4: Qualitative Research

Author: Peter Sampson

January 1, 1998

Ethnography as a market research tool

This paper is devoted to issues related to the planning and implementing of market research studies with the use of ethnographic and observational approaches. This paper addresses these issues according to a consistent set of principles developed...

Catalogue: New Monograph Series Vol.4: Qualitative Research

Author: Hy Mariampolski

January 1, 1998

Current methodologies in the Middle East and North Africa

The Arab speaking region has distinct social and cultural characteristics which reflect its Islamic foundations and have profound implications for the research procedures which, until now, could be deployed successfully in its markets. A prime...

Catalogue: ESOMAR Congress 1997: Learning From The Future

Authors: Soulla Kellas, Anna Rita Baglioni Hadjigavriel

September 1, 1997

Alternative qualitative methodologies

This paper considers a broad range of qualitative methodologies currently being used, other than traditional groups/depth interviews, and examines how popular they are nowadays with both client buyers and agency practitioners alike. Additionally, the...

Catalogue: ESOMAR Congress 1997: Learning From The Future

Authors: Sue Redfern, Jennie Maitland, Tracey White

Company: KANTAR TNS Malaysia

September 1, 1997